The Rebirth of VENUS
Turning back to past doesn't mean we stick to ordinary things and solutions. As we all know, ART is something timeless, something powerful and something fascinating. ART inspires us, motivates us and fill us up. The point is that we should find what kind of piece of ART is perfect to refresh our company or brand. In the past years, it became trendy again to look back to the masters of painting and sculpture and dive in the ocean of emotions they show us through their artworks.
This is why I tried to create a sample project which was made to show how can a modern company involve ART and create a campaign focusing on something unusual! It is very helpful to find new ways in showing the identity of a brand or create a special part to show something what the targeted group never ever seen. Is it not fantastic? You don't need something abstract to achieve your goals. Sometimes it's enough to rethink your way of communication and vision.
Why BOTTICELLI? He was one of the greatest artist in that period of time when the thoughts of life and death, love, betrayal and sacrifice went through many people's mind. It was the time when everyone was seeking eternity, covered all places with things which illustrated the greatest things in life, what a human was, is, and can become. It was all about making choices, decide where to go and what is the purpose. And Botticelli could create something amazing. When we look at any of his paintings, we can feel like we would like to sit in front of it and thinking of things of life for hours. The beauty he showed, the emotions he moves are amazing. We can feel like he built an environment for thoughts. And why we would not use this powerful visualization to impress people and highlight the advantages we provide and strenghts we have?
Though I have an online marketing background, I have ever thought that agressive campaigns and screaming loud are the things a high level company would never do. But what they do then? I think... love people. I know that profit means a lot for the owners but why we could not be someone special for people? Why we wouldn't show that they mean a lot to us? And if we change our minds and highlight some important ideas, like which we can find in Botticelli's age, we can give something special and something valuable. This is The Rebirth of VENUS.
This is a sample project to show what can you get with the packages I create for this type of projects and what will my packages contains. They will give you some help to apply the idea like mockups, templates and ready to use print and digital marketing elements. Are you inspired by this project? Please feel free to ask or let's talk about your future project or brand renewal!
